Kalpana- Revista de Investigación

Artículos

No. 28 (2025): Kalpana- Revista de Investigación

The emotional wage, a humanistic strategy in the tourism industry

Submitted
May 10, 2025
Published
2025-07-10

Abstract

Finding the balance between efficient and dynamic humanism and dignity that does not neglect the economic interests and profitability of tourism businesses remains a pending task today. This research aims to document, within a humanistic context, best practices in managing various emotional costs in the tourism industry of Quintana Roo. The study employs a qualitative, descriptive approach, using focus groups as a data-gathering technique that recovered the 10 categories on which the Emotional Salary Barometer is based, allowing the measurement of the needs of each individual. The results were selected and interpreted in terms of the generations that converge today in the workforce (Baby Boomers, Generation X, Generation Y, Generation Z). The findings pointed to a variety of motivational factors related to autonomy, professional growth, enjoyment, inspiration, purpose, and meaning. Each generation establishes its differences, although they also share similarities, especially in terms of a clear life and career plan, as well as ensuring their current and future comprehensive well-being. Younger generations are more interested in the emotional rewards their employer can provide.

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