The Lüsher Colors test as a hotel generational management too

Aplicación de la prueba de Colores de Lüscher como herramienta de gestión generacional hotelera en Cancún, Quintana Roo, México

Abstract

Some of the main processes in efficient hotel management are those related to human capital. The problem is that, in many companies, the processes of recruitment, selection, hiring, including actions for the retention of human talent and its development tend to be normalized and even generalized, without knowing that in reality these must be differentiated by generation. The objective of the research is to determine general personality traits differentiated by generation, having as a study subject, a non-probabilistic sample of hotel collaborators in Cancun, Quintana Roo, Mexico, so that, through the Lüscher psychometric test, they can be defined. profiles and needs, in order to develop management strategies by generation that maximize the efficiency of human capital. Using a mixed methodology in a case study, the Lüscher color test was applied to 61 workers from a hotel located in Cancún, Quintana Roo, Mexico, who were observed and interviewed, achieving interpretation through a matrix table that describes each of the generational profiles. The results indicated significant differences for all the groups interviewed in the traits of authority, growth, interpersonal relationships, job stability and discipline. After the discussion, it is concluded that, although their particular features complement each other in collective actions, it is necessary that each of them be attended to and motivated in a particular way, thus achieving an implementation of effective action in the processes. of human capital from a daily operation of a hotel business.