This work focuses on the commune of Pile, Manabí, Ecuador, to design a cultural tourism product that values the traditional weaving of the toquilla straw hat. It addresses the uniqueness and challenges of the community, such as the low remuneration for their work and the risk of the tradition disappearing due to the lack of interest of the younger generations. The methodology used was qualitative-quantitative. A quantitative approach was used for data collection and a qualitative approach for the analysis and interpretation of the results. Through data collection and literature review, it became evident that the commune of Pile does not have all the basic services, and many households still use their own septic tanks, without connection to the public network. This study concludes that hat weaving is not only an economic activity, but also a cultural legacy that has transcended generations. However, the lack of adequate infrastructure and low remuneration threaten the continuity of this tradition. The design of a cultural tourism product can contribute to the preservation and valorization of this ancestral craft.