Social perception on the provision of tourist services of travel agencies in the city of Machala, addressed to its residents: Percepción social sobre la prestación de servicios turísticos de las agencias de viajes en la ciudad de Machala, dirigida a sus residentes.

Abstract

The provision of tourist services is extensive, so that through it is possible to satisfy the needs that the demand has. In this context, intermediation, being a management of mediation, creation and sale of tourist services conducted between clients and providers, is marketed both directly and indirectly, individually or in tourist packages. Therefore, regarding the AAVV. There are about 31 companies in the city of Machala, therefore, in the present investigation the problem has been identified by not knowing the degree of acceptance that they have in the Machaleña population and the impact that they generate when offering their different services, for this reason the object of study is to know the social perception that its residents have about the provision of tourist services by travel agencies in the city of Machala, based on their activities. The methodology used includes a mixed approach with a descriptive and explanatory effect, instruments such as the survey were used, in addition, through the finite population formula, the representative sample of the economically active population of the city of Machala was determined. According to all the work conducted, it can be concluded that the acceptance of the AAVV. in the city is low, although they are familiar with their services, it should also be noted that they are well accepted for the excellent care and service they offer, thus providing their customers with unforgettable experiences, thus being driving forces for their success and profitability in the market.